EMI penetration in Tier 2 smartphone purchases rose to 57.5% in Q2 2026 as brands extended financing tenures and higher prices pushed affordability to the centre of demand, according to Counterpoint
EMI penetration in Tier 2 smartphone purchases rose to 57.5% in Q2 2026 as brands extended financing tenures and higher prices pushed affordability to the centre of demand, according to Counterpoint
<iframe src="https://hindustansphere.com/embed/cluster/770a5750bee24b576929c88f0ba1e8e5b17f6cf0" width="100%" height="320" style="border:0;max-width:680px" loading="lazy" title="Over 50% of phone purchases in smaller cities use EMI as price hikes bite"></iframe>
