Times of IndiaLean R·
Videos, the new gateway reshaping online retail
Social media platforms such as Instagram and YouTube had already made access easier than ever—people sat at their homes, browsed through videos, subscribing to influencer-led recommendations and buying products. Platforms took note of the shopping habit and launched their own video and live formats. Amazon, for instance, launched Live in 2022 while players such as Myntra and Meesho joined in after a couple of years or so.
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