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Measure carefully: The wrong metric can distort business strategy

Business metrics can become counterproductive when underlying economics change, making it essential for leaders to periodically reassess whether measures still encourage the right behaviour

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Business StandardCenter·1h ago
Measure carefully: The wrong metric can distort business strategy
Business metrics can become counterproductive when underlying economics change, making it essential for leaders to periodically reassess whether measures still encourage the right behaviour
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Measure carefully: The wrong metric can distort business strategy

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Measure carefully: The wrong metric can distort business strategy

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