Economic TimesLean R·
Brands step up Gen Z push on Instagram
New Delhi: Brands are expected to sharpen their focus on Gen Z consumers following recent developments, with companies across food and apparel increasing their engagement on social media, particularly Instagram. The renewed push comes even as the Bharatiya Janata Party released a new video targeting young Indians. Executives at three Gen Z-focused brands told ET they are stepping up marketing efforts aimed at this demographic."Given the explosion of interest on Instagram in the past few weeks, …
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