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Plant-based protein market to reach ₹9,000 cr in 5 yrs: Industry body PBFIA
India's plant-based protein ingredient market is projected to double to Rs 9,000 crore in the next five years, with consumers' preference shifting from calorie-conscious food to targeted nutrition, industry body PBFIA said on Thursday. "The country is witnessing a clear shift from calorie-consciousness to nutritional consciousness, with protein emerging as a key driver of food choices. The plant-based food sector is growing at around 18 per cent annually, significantly ahead of the 7-8 per cent…
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