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Publicis raises growth target as AI-driven marketing demand stays strong

Publicis raised its growth target after strong second-quarter sales exceeded expectations. AI-powered marketing services and client wins boosted performance significantly. Marketing services grew robustly, offsetting a decline in technology consulting. The company now anticipates higher net revenue and free cash flow this year. Publicis will focus on integrating recent acquisitions rather than new large deals.

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Economic TimesLean R·3h ago
Publicis raises growth target as AI-driven marketing demand stays strong
Publicis raised its growth target after strong second-quarter sales exceeded expectations. AI-powered marketing services and client wins boosted performance significantly. Marketing services grew robustly, offsetting a decline in technology consulting. The company now anticipates higher net revenue and free cash flow this year. Publicis will focus on integrating recent acquisitions rather than new large deals.
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Publicis raises growth target as AI-driven marketing demand stays strong

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Publicis raises growth target as AI-driven marketing demand stays strong

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