Bollywood Hungama·
Toxic OTT Rights: Streaming platforms in discussions, but deal figures are pure speculation
Yash-starrer Toxic: A Fairy Tale for Grown-Ups may not have delivered the theatrical outcome that was expected of a film of its scale, but its post-theatrical journey is far from settled. Bollywood Hungama has learnt that conversations with streaming platforms are currently underway, with the makers exploring their options for the film’s digital release. The development comes amid widespread reports suggesting that the value of Toxic’s digital rights has taken a sharp hit following its theatric…
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