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Yash Raj Films partners with Rusk Media to develop next-generation digital entertainment IP

On June 29, 2026, Yash Raj Films (YRF) announced a strategic investment in Rusk Media, one of India’s leading digital-first entertainment companies that specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences. The investment backs Rusk Media’s vision to build the next generation of enduring digital IP for India and the world. Under the partnership, YRF will oversee the creative direction of original animation and vertical micro-drama IP, while Rusk Media will produce…

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Bollywood Hungama·just now
Yash Raj Films partners with Rusk Media to develop next-generation digital entertainment IP
On June 29, 2026, Yash Raj Films (YRF) announced a strategic investment in Rusk Media, one of India’s leading digital-first entertainment companies that specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences. The investment backs Rusk Media’s vision to build the next generation of enduring digital IP for India and the world. Under the partnership, YRF will oversee the creative direction of original animation and vertical micro-drama IP, while Rusk Media will produce…
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Yash Raj Films partners with Rusk Media to develop next-generation digital entertainment IP

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Yash Raj Films partners with Rusk Media to develop next-generation digital entertainment IP

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