Premiumisation of Indian staples: Why consumers pay more attention to ghee, honey, jaggery and cold-pressed oils

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• The Hindu BusinessLineLean L·1h ago

  Premiumisation of Indian staples: Why consumers pay more attention to ghee, honey, jaggery and cold-pressed oils

  The distinction—authentic commitment to purity versus opportunistic marketing—is the real driver of transformation in the Indian pantry

  Read at The Hindu BusinessLine →