Economic TimesLean R·
Nithin Kamath reveals Zerodha's playbook: No ads, no sales targets, customer-first approach
Zerodha founder and CEO Nithin Kamath on Tuesday shared what he believes has been the driving force behind the brokerage's growth, saying the company's success has come from putting customer interests ahead of aggressive expansion and avoiding conventional growth tactics.In a post on X, Kamath said one of the most common questions he gets from young entrepreneurs at industry events and through Rainmatter is what makes Zerodha different. He directed users to a company page outlining the principl…
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