Amazon shares fell after the FTC and 22 states sued over alleged manipulation of advertising auctions, potentially causing $20 billion in advertiser overcharges. The case intensifies regulatory pressure, threatening Amazon’s high-margin advertising business and raising concerns about penalties, operational changes and future profitability.
Amazon shares fell after the FTC and 22 states sued over alleged manipulation of advertising auctions, potentially causing $20 billion in advertiser overcharges. The case intensifies regulatory pressure, threatening Amazon’s high-margin advertising business and raising concerns about penalties, operational changes and future profitability.
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