L'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly expanding personal care market. Innovist, known for its science-led brands like Bare Anatomy, will continue to be run by its founders. This partnership aims to capture younger, digitally-savvy Indian consumers.
L'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly expanding personal care market. Innovist, known for its science-led brands like Bare Anatomy, will continue to be run by its founders. This partnership aims to capture younger, digitally-savvy Indian consumers.
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