Can Purple Style Labs IPO deliver long-term growth for high-risk investors?
ET Intelligence Group: Purple Style Labs, a multi-brand luxury fashion platform, plans to raise ₹680 crore through a fresh issue to pay for lease liabilities of experience centres, offices and marketing expenses. The promoter group's stake will fall to 22.7% after the IPO from 26.3%. It operates under the brand name 'Pernia's Pop-Up Shop'. Nearly 30% of the revenue comes from repeat customers. Any changes in international trade policies or trade tariffs could affect the business as around 16% o…

