In 2024, Robert Downey Jr. co-founded a coffee brand with a mental health mission
Robert Downey Jr. has partnered with Craig Dubitsky to launch Happy Products, a coffee brand supporting mental health. The brand collaborates with the National Alliance on Mental Illness to include mental health information on packaging. Each product features resources such as the NAMI helpline number and a QR code for support services. Happy Products aims to normalize discussions around mental health within everyday routines, particularly through coffee consumption.