Economic TimesLean R·
Brands still bank on cricketers for gains
Mumbai: Cricket endorsements are holding up despite the slowdown in celebrity-led advertising, even as brands shift spending towards digital creators and Bollywood stars face growing competition for marketing budgets, industry sources said.The sports celebrity endorsement market was valued at ₹1,350 crore in 2025, with cricketers accounting for almost 90% of it, according to industry estimates. The market is expected to cross ₹1,500 crore in 2026, with almost a dozen endorsement deals in the pi…
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