Economic TimesLean R·
Estee Lauder bets on fragrances and skincare to deliver strong annual profit
Estee Lauder projects robust annual profits that are set to surpass Wall Street's expectations. The company's growth is heavily fueled by luxury fragrances, including popular lines such as Tom Ford and Le Labo. Estee Lauder anticipates an ongoing demand surge from young, affluent consumers while strategically broadening its brand presence in both China and international markets, aiming to enhance its makeup and hair care categories alongside its fragrances.
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