Bollywood Hungama·
Meezaan Jafri headlines Killer Jeans' Genes of India campaign
Killer Jeans, one of India’s first homegrown denim brands, is changing the conversation around denim fashion in the country through its Genes of India campaign, with actor Meezaan Jafri as the face of the brand. The campaign looks at how denim has become a part of everyday dressing across India, and how each region, city and generation styles it in its own way. Denim is now one of the most versatile and widely worn categories in Indian fashion. It is part of wardrobes across age groups and occa…
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