Economic TimesLean R·
Quick commerce leverages cart clout to draw higher margins from companies
Quick commerce platforms are increasing demands for higher margins and marketing funds. Consumer goods companies face rising costs for better product visibility and keyword searches. These platforms are now adopting auction-style bidding for marketing activities. This shift pressures companies to invest more for prominent placement and sales. Reliance Retail is renegotiating terms by combining grocery stores and its quick commerce platform.
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