Economic TimesLean R·
JioStar sees a new game beyond watching
For years, watching cricket was about finding a television and watching the sixes and bouncers either in your own space or with friends, family and even strangers if you were watching the match outside a TV store. However, Reliance-owned JioStar is betting that the next phase of sports viewing in India is changing and there'll be a lot more coming in the future.Speaking at FICCI Frames 2026, Ishan Chatterjee, CEO, Sports, JioStar, said viewers are not just watching now but they are engaged acti…
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