JioStar sees a new game beyond watching
For years, watching cricket was about finding a television and watching the sixes and bouncers either in your own space or with friends, family and even strangers if you were watching the match outside a TV store. However, Reliance-owned JioStar is betting that the next phase of sports viewing in India is changing and there'll be a lot more coming in the future.Speaking at FICCI Frames 2026, Ishan Chatterjee, CEO, Sports, JioStar, said viewers are not just watching now but they are engaged acti…

