Artificial intelligence-powered search tools are becoming a stronger influence on consumer buying decisions than traditional search engines, with nearly one-third of AI shoppers identifying them as the biggest factor behind their most recent purchase, according to a report by McKinsey.
Artificial intelligence-powered search tools are becoming a stronger influence on consumer buying decisions than traditional search engines, with nearly one-third of AI shoppers identifying them as the biggest factor behind their most recent purchase, according to a report by McKinsey.
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