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Destinations must move away from volume-driven expansion towards personalised marketing strategies, says Switzerland Tourism CEO

Martin Nydegger says Switzerland Tourism is expanding its strategic focus on south India, adding that holidaymakers and business travellers from Karnataka and the rest of south India account for 14.1% and 28.4%, respectively, of the tourism authority’s market

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The HinduLean L·14h ago
Destinations must move away from volume-driven expansion towards personalised marketing strategies, says Switzerland Tourism CEO
Martin Nydegger says Switzerland Tourism is expanding its strategic focus on south India, adding that holidaymakers and business travellers from Karnataka and the rest of south India account for 14.1% and 28.4%, respectively, of the tourism authority’s market
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Destinations must move away from volume-driven expansion towards personalised marketing strategies, says Switzerland Tourism CEO

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Destinations must move away from volume-driven expansion towards personalised marketing strategies, says Switzerland Tourism CEO

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