Economic TimesLean R·
Britannia eyes regional growth
New Delhi: Biscuits maker Britannia Industries is strengthening its regional strategy and localising products to compete more effectively with the emerging regional players, Managing Director and CEO Rakshit Hargave said.Britannia, which also makes cakes and breads, has created smaller, empowered teams and increased localisation efforts to respond to growing competition from regional brands that are gaining traction in local markets, he said."We are localising our product, we have created a tea…
Read at Economic Times →
