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Shruti Haasan moves Bombay High Court against AI deepfakes, fake endorsements and unauthorised use of her identity

Actor Shruti Haasan has approached the Bombay High Court seeking protection of her personality and publicity rights, alleging widespread misuse of her identity through AI-generated content, deepfake videos, fake endorsements and unauthorised merchandise. The commercial suit names several Indian and international entities, social media platforms and unidentified individuals, commonly referred to as John Doe defendants, for allegedly facilitating or hosting content that infringes her rights. Just…

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Bollywood Hungama·just now
Shruti Haasan moves Bombay High Court against AI deepfakes, fake endorsements and unauthorised use of her identity
Actor Shruti Haasan has approached the Bombay High Court seeking protection of her personality and publicity rights, alleging widespread misuse of her identity through AI-generated content, deepfake videos, fake endorsements and unauthorised merchandise. The commercial suit names several Indian and international entities, social media platforms and unidentified individuals, commonly referred to as John Doe defendants, for allegedly facilitating or hosting content that infringes her rights. Just…
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Shruti Haasan moves Bombay High Court against AI deepfakes, fake endorsements and unauthorised use of her identity

How 1 sources are covering this

Shruti Haasan moves Bombay High Court against AI deepfakes, fake endorsements and unauthorised use of her identity

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