Times of IndiaLean R·
Swipe, shop, repeat: Online buyers splash out 7.5% more than offline shoppers
Research indicates that households in India utilizing online shopping platforms incur a monthly expenditure that is 7.5 percent higher than those who do not shop online. Notably, the rise in spending for services and durable goods is strikingly high at 23.4 and 24.5 percent. Despite this, the majority of online purchases focus on groceries, with fresh food sales lagging due to entrenched traditional habits.
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