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FM asks PSBs to target youth with simple, personalised 24x7 banking service
Finance Minister Nirmala Sitharaman on Tuesday asked public sector banks to keep pace with youth's expectations of simple, intuitive, personalised and round-the-clock banking. Speaking at the PSB Confluence here, she asked public sector banks to launch a month-long 'Banking for Youth' campaign commencing October 2, 2026, with particular outreach to citizens above 16 years of age. The minister said banks should take the campaign directly to youth rather than wait for them to come to branches. Co…
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