Bollywood Hungama·
Madhuri Dixit becomes brand ambassador for Madhusudan Frozen; actress to front frozen foods brand for two years
Madhuri Dixit has added a new brand association to her portfolio. The actress has been appointed as the brand ambassador of Madhusudan Frozen, the frozen foods arm of the Madhusudan brand, for a two-year association. Through the partnership, the company plans to build awareness around its range of frozen vegetables and ready-to-cook food products. The association sees Madhuri lend her name to a category that is increasingly becoming part of urban household cooking, with convenience emerging as …
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