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AI fraud is hitting India’s new net users hardest: Amazon

Protecting new online shoppers from AI scams is India's next e-commerce challenge. Amazon's trust chief highlights consumer awareness as critical for digital fraud. Generative AI creates sophisticated scams, but also aids detection efforts. Behavioral data helps distinguish genuine sellers from bad actors effectively. Amazon acts against fraud proactively, not waiting for regulatory mandates.

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Times of IndiaLean R·2h ago
AI fraud is hitting India’s new net users hardest: Amazon
Protecting new online shoppers from AI scams is India's next e-commerce challenge. Amazon's trust chief highlights consumer awareness as critical for digital fraud. Generative AI creates sophisticated scams, but also aids detection efforts. Behavioral data helps distinguish genuine sellers from bad actors effectively. Amazon acts against fraud proactively, not waiting for regulatory mandates.
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AI fraud is hitting India’s new net users hardest: Amazon

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AI fraud is hitting India’s new net users hardest: Amazon

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