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M&E industry urges MIB to restore release of BARC audience ratings

JioStar's Kevin Vaz says absence of credible audience data is creating uncertainty for broadcasters, advertisers and agencies during the crucial festive season

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Business StandardCenter·1h ago
M&E industry urges MIB to restore release of BARC audience ratings
JioStar's Kevin Vaz says absence of credible audience data is creating uncertainty for broadcasters, advertisers and agencies during the crucial festive season
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M&E industry urges MIB to restore release of BARC audience ratings

How 1 sources are covering this

M&E industry urges MIB to restore release of BARC audience ratings

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