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India's premiumisation entering bathroom

Mumbai: Shower gels are fast replacing soap bars-and liquid cleaners-the traditional powder detergents. As Indian households steadily make the switch to liquid formats of personal- and home-care products, consumer goods companies are making fresh investments to profit from this promising premiumisation journey.Also Read: India ready for a premium wealth show while US missiles rattle the worldHindustan Unilever (HUL), India's largest consumer goods company, is investing about ₹2,000 crore over t…

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Economic TimesLean R·8h ago
India's premiumisation entering bathroom
Mumbai: Shower gels are fast replacing soap bars-and liquid cleaners-the traditional powder detergents. As Indian households steadily make the switch to liquid formats of personal- and home-care products, consumer goods companies are making fresh investments to profit from this promising premiumisation journey.Also Read: India ready for a premium wealth show while US missiles rattle the worldHindustan Unilever (HUL), India's largest consumer goods company, is investing about ₹2,000 crore over t…
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India's premiumisation entering bathroom

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